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ODNI’s external communication component manages media relations as well as its websites and social media presence. This group identifies important ODNI unclassified information to provide to the press that will give the general public a better understanding of the role and mission of the ODNI. The media staff establishes professional relationships with print and broadcast reporters, responds to press inquiries, develops media strategies in advance of newsworthy events or announcements, and prepares press releases. They also keep the Director and senior management informed of prospective and breaking news stories about ODNI.
The internal communication component is charged with communicating key information to the ODNI workforce, as well as to the entire IC workforce. This group works closely with ODNI leadership to ensure the widest internal audience receives important information directly and in a timely manner. They are the primary liaison to other IC internal communication offices and work to share information and key messages.
Plans and Community Outreach
The plans and community outreach component manages internal and external outreach efforts to inform various audiences about the role and mission of the ODNI. This group directs community outreach activities with U.S. Government agencies and external stakeholders, ensuring key ODNI messages are provided directly to these audiences in an appropriate manner. Plans and community outreach also manages distinguished speaker events for the ODNI workforce.
The speechwriting component manages speechwriting efforts for the DNI, the Principal Deputy DNI, and the Deputy DNI for Intelligence Integration, and covers both their internal and external addresses. The team coordinates with speechwriters across the IC and the rest of the U.S. Government to keep key messaging consistent and deconflicted.
The Innovation Team recommends and implements best practices for digitally-mediated communication, collaborating with offices through the ODNI on strategy, accessibility and transparency. This includes the management of policy, design, and content for ODNI’s social media activities, internal and external websites.
The Office of the Director of National Intelligence Public Affairs Office (PAO) serves as agency’s lead for all internal and external communications. The PAO develops communication strategies to help disseminate key messages to various audiences including members of the Intelligence Community, the internal ODNI workforce, members of the media, and the general public.
The PAO is led by the Director of Public Affairs and consists of four distinct areas of specialty: external communication; plans and community outreach; internal communication; speechwriting and digital innovation. All components work in coordination to ensure that messages are consistent and are disseminated to the appropriate audience in a timely manner.
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