Figure 10.1 Technology, Artifact, and Usage
Technology, here, refers to the idea or intellectual property behind the artifact or product that embodies it. The distinction here is between countries that have the intellectual capital to create products and countries that are primarily factories or producers of products that were developed elsewhere.
In the simplest terms, the usage or content concept refers primarily to the consumer market for the technologies and artifacts developed. In this regard, the term "usage" is being used literally to refer to consumers using the products and technologies. Usage engenders "content" because that is often developed locally in each consumer market to suit the tastes or habits of the local market.[33] So content varies and depends on the usage or marketplace. That this item (Usage) requires "trust" simply means that people trust that the gadgets they are relying increasingly on function correctly, will continue to do so, and will remain available.
The group talked about where countries in the region are now and what "branch points" may lead them to become significantly different in the future. It was clear from the discussion that branch points may be very different for different countries in the region.
Driving and Stunting Factors
| Technology (Intellectual Property) |
Artifact |
Usage | |
Driving Factors |
|
|
|
| Stunting Factors |
|
|
|
Since almost any entry in the table can be either a driving or a stunting factor the table should be read as follows: Countries/areas with high education, good access to equity capital, a venture spirit and good local market potential are good candidates to become technology providers AND in the Asia Pacific in general, these conditions hold. Similarly, over regulation, disadvantageous government policies, poor handling of intellectual property rights violations and disruptive monopolies will all work to stunt a country/area from becoming a technology provider AND these are certainly in evidence in the Asia Pacific region. How those factors play out in an individual country/area was left until later in the discussion.
Most of the remaining table entries are self explanatory with the exception of the "ISP" effect. This is the ability of an individual or small group to have a quick, disproportionately large effect (as in the early Internet Service Providers). The language stunting factor under usage worried about too much of the Information Revolution content being in English for the Asia Pacific region to take quick or easy advantage.
Given the above table, the group further generalized four defining characteristics of the Asia Pacific region with the respect to the Information Revolution:
There's a good deal of information in the table. We will walk through the entries in the order in which they were discussed. The first point of discussion was the manner in which the region should be broken up. The areas shown in the table were ultimately decided on as being most similar (if grouped) and likely to be or behave differently from other areas.
Chronologically, the next topic of discussion was where each of the areas in the table were today regarding each of the three framework topics (i.e., technology, artifact, and usage). A judgement was made here assigning high, medium, or low values to each of these topics for each of the areas. For example, Korea was judged to be low in technology and high in artifact because it is a leading manufacturer and exporter of artifacts, but does not develop the underlying technologies for those products and is not a product innovator. Korea was judged to be medium in its use of information technology and products. Similar judgements were made for the other areas shown in the table. The group then adjusted the ratings to give Taiwan a medium-plus in technology and a medium-minus in usage and to give Oceana a medium-plus in usage.
The second judgement regarding the future then looked at those areas that
were considered predictable and predicted in what direction the group thought
an area would go with respect to each of the three factors over the next 20
years. In the above table,
means the group definitely thought that there would be an increase in that factor
in that area. In China, for example, which the group judged to be high already
in artifact production, the consensus was that China would be even more of a
factor in artifact production in the future. A
means the group thought there would be some movement,
means the area will remain at its current level,
means
a slight decrease and
means the group thought there would definitely be a decrease in that factor
for that area. In Hong Kong, for example, the group thought there would be even
less artifact production in the future.
[34] P=Predictable, MP=Medium Predictable, UP=Unpredictable.
[35] Including Australia and New Zealand.
[36] In this case, the group decided it should be reconvened to project the future again!