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DNI

Public Affairs Office - What We Do

Monday, April 09, 2012

Public Affairs Office

What We Do

External Communication
ODNI’s external communication component manages media relations as well as its websites and social media presence. This group identifies important ODNI unclassified information to provide to the press that will give the general public a better understanding of the role and mission of the ODNI. The media staff establishes professional relationships with print and broadcast reporters, responds to press inquiries, develops media strategies in advance of newsworthy events or announcements, and prepares press releases. They also keep the Director and senior management informed of prospective and breaking news stories about ODNI.

Internal Communication and Outreach
The internal communication component is charged with communicating key information to the ODNI workforce, as well as to the entire IC workforce. This group works closely with ODNI leadership to ensure the widest internal audience receives important information directly and in a timely manner.  They are the primary liaison to other IC internal communication offices and work to share information and key messages.
This component manages internal and external outreach efforts to inform various audiences about the role and mission of the ODNI. This group directs community outreach activities with U.S. Government agencies and external stakeholders, ensuring key ODNI messages are provided directly to these audiences in an appropriate manner. Plans and community outreach also manages distinguished speaker events for the ODNI workforce.

Speechwriting
The speechwriting component manages speechwriting efforts for the DNI, the Principal Deputy DNI, and the Deputy DNI for Intelligence Integration, and covers both their internal and external addresses. The team coordinates with speechwriters across the IC and the rest of the U.S. Government to keep key messaging consistent and deconflicted.

Innovation Team

The Innovation Team recommends and implements best practices for digitally-mediated communication, collaborating with offices through the ODNI on strategy, accessibility and transparency.  This includes the management of policy, design, and content for ODNI’s social media activities, internal and external websites.
 

Public Affairs Office - Who We Are

Wednesday, April 04, 2012

Public Affairs Office

Who We Are

The Office of the Director of National Intelligence Public Affairs Office (PAO) serves as agency’s lead for all internal and external communications. The PAO develops communication strategies to help disseminate key messages to various audiences including members of the Intelligence Community, the internal ODNI workforce, members of the media, and the general public.

The PAO is led by the Director of Public Affairs and consists of four distinct areas of specialty: external communication;  internal communication and outreach; speechwriting; and digital innovation. All components work in coordination to ensure that messages are consistent and are disseminated to the appropriate audience in a timely manner.

PAO Links

Sunday, April 08, 2012

Ref Book - Principles of Professional Ethics for the IC

Wednesday, September 28, 2016

Principles of Professional Ethics for the IC

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As members of the intelligence profession, we conduct ourselves in accordance with certain basic principles. These principles are stated below, and reflect the standard of ethical conduct expected of all Intelligence Community personnel, regardless of individual role or agency affiliation.

Many of these principles are also reflected in other documents that we look to for guidance, such as statements of core values, and the Code of Conduct: Principles of Ethical Conduct for Government Officers and Employees; it is nonetheless important for the Intelligence Community to set forth in a single statement the fundamental ethical principles that unite us – and distinguish us – as intelligence professionals.


Mission

We serve the American people, and understand that our mission requires selfless dedication to the security of our Nation.

Truth

We seek the truth; speak truth to power; and obtain, analyze, and provide intelligence objectively.

Lawfulness

We support and defend the Constitution, and comply with the laws of the United States, ensuring that we carry out our mission in a manner that respects privacy, civil liberties, and human rights obligations.

Integrity

We demonstrate integrity in our conduct, mindful that all our actions, whether public or not, should reflect positively on the Intelligence Community at large.

Stewardship

We are responsible stewards of the public trust; we use intelligence authorities and resources prudently, protect intelligence sources and methods diligently, report wrongdoing through appropriate channels; and remain accountable to ourselves, our oversight institutions, and through those institutions, ultimately to the American people.

Excellence

We seek to improve our performance and our craft continuously, share information responsibly, collaborate with our colleagues, and demonstrate innovation and agility when meeting new challenges.


Diversity

We embrace the diversity of our Nation, promote diversity and inclusion in our work force, and encourage diversity in our thinking.




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Ref Book - Principles of Intelligence Transparency

Wednesday, September 28, 2016

Principles of Intelligence Transparency for the IC

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The Principles of Intelligence Transparency for the Intelligence Community are intended to facilitate IC decisions on making information publicly available in a manner that enhances public understanding of intelligence activities, while continuing to protect information when disclosure would harm national security.

These Principles do not modify or supersede applicable laws, executive orders, and directives, including Executive Order 13526, Classified National Security Information. Instead, they articulate the general norms that elements of the IC should follow in implementing those authorities and requirements.


The Intelligence Community will:

  1. Provide appropriate transparency to enhance public understanding about:

    1. the IC's mission and what the IC does to accomplish it (including its structure and effectiveness);
    2. the laws, directives, authorities, and policies that govern the IC's activities;
    3. the compliance and oversight framework that ensures intelligence activities are conducted in accordance with applicable rules.
  2. Be proactive and clear in making information publicly available through authorized channels, including taking affirmative steps to:

    1. provide timely transparency on matters of public interest;
    2. prepare information with sufficient clarity and context, so that it is readily understandable; 
    3. make information accessible to the public through a range of communications channels, such as those enabled by new technology;
    4. engage with stakeholders to better explain information and to understand diverse perspectives; and
    5. in appropriate circumstances, describe why information cannot be made public.
  3. In protecting information about intelligence sources, methods, and activities from unauthorized disclosure, ensure that IC professionals consistently and diligently execute their responsibilities to:

    1. classify only that information which, if disclosed without authorization, could be expected to cause identifiable or describable damage to the national security;
    2. never classify information to conceal violations of law, inefficiency, or administrative error, or to prevent embarrassment;
    3. distinguish, through portion marking and similar means, classified and unclassified information; and
    4. consider the public interest to the maximum extent feasible when making classification determinations, while continuing to protect information as necessary to maintain intelligence effectiveness, protect the safety of those who work for or with the IC, or otherwise protect national security.
  4. Align IC roles, resources, processes, and policies to support robust implementation of these principles, consistent with applicable laws, executive orders, and directives.



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